Did you know? 66% of people are able to recall a brand name a year after receiving a gift with the brand logo.
Always remember that corporate gifting is an amazing way to strengthen your relationships with your customer & employee base.
Well, as Diwali is around the corner and for those of you who aren’t sure on gifting, here are some common myths, and why they need to be busted!
Myth 1 – Gifts don’t really add value!
Truth – They Actually do. According to PPAI (Promotional Product Association International), 63% of businesses report that corporate gifting enhances their client connections, while 27% of respondents believe it encourages business referrals. Giving gifts to employees at work definitely improves brand perception, higher recall and increased sales.
Myth 2 – Gifts giving is a culture for larger corporates!
Truth – The benefits of business gifts aren’t reserved for just the larger corporations. Gifting can help businesses at any stage. Infact, the sooner you get started, the sooner you can start to reap its rewards.
Myth 3 – Gifts are only for special occasions!
Truth – Everyone enjoys being taken by surprise and hence it is not necessary to limit giving presents only on special events or the holiday season. Surprise your clients and employees by gifting them on their birthdays; motivate your team even more with some exquisite gifts on target achievements. Celebrate everyone’s milestones simply because gifts that are unexpected have greater impact.
Myth 4 – Branding should be the main essence of gifting!
Truth – Corporate branding can certainly be added with good effect but this shouldn’t overshadow the thought behind the gift, or the gift itself. No one wants to carry a notebook or a backpack with your brand written in an extra bold and larger font. Keep it visible, subtle and aesthetic.
Myth 5 – Corporate gifts are a waste of money, time and effort.
Truth – Intentional business gifts create a significant ROI. It might not be immediately apparent, in contrast to some other investments which you can evaluate. But that doesn’t mean that nothing will come back to you.
Thoughtful presents can help your company in creating a favorable brand image and reputation, increased sales and goodwill from loyal clients, and more enthusiastic and devoted workers.
Have you come across any other gifting misconceptions that have discouraged you? If so, do let us know and we shall debunk the myths for you. Get in touch with us now!
